Turning Data into Gratitude: Market Share Campaigns
High-Volume Social Videos for Coldwell Banker
Transformed location data into 100+ hyperlocal social videos per campaign, serving 50+ markets—often within tight turnaround times. Developed scalable After Effects templates and streamlined workflows to rapidly customize spots with regional footage. These campaigns became go-to assets for agents, driving organic social sharing while maintaining authentic, community-centric messaging.
2024: Streamlined Creativity & Localized Storytelling
Collaborative Motion Design from Concept to Execution
For this campaign, I worked closely with designers to adapt the visual identity for motion while sourcing localized footage to maintain authenticity. We refined templates for intuitive use and created detailed SOPs for smooth team onboarding - all while keeping the focus on thanking communities and elevating production value.
Tools: After Effects
Music: "Be Mine" by Mansij
2024 Market Share Campaign Template
2023: Efficiency at Scale
Reusing a Proven Framework for Speed
The 2023 campaign reused the previous year’s template with minor tweaks, demonstrating the system’s reliability. With workflows now fully optimized, the team could produce flawless batches in under a day—even with last-minute data changes. The consistent design maintained brand recognition while allowing more time for localization, like tailoring text and imagery per market.
Tools: After Effects
Music: "Air" by Magiksolo
2023 Market Share Campaign Template
2021: Data Visualization with a Human Touch
Animated Graphs Meet Community-Centric Messaging
The 2021 campaign introduced dynamic graphs to visualize market share growth—adding complexity to the template. I designed a system where graph scales auto-adjusted to location stats, ensuring accuracy without slowing production. A detailed SOP minimized errors, and the final videos balanced data with the campaign’s ethos: celebrating community partnerships over corporate wins.
Tools: After Effects
Music: "I Know What You Did" by John Coggins
2021 Market Share Campaign Template