THE WINNING PITCH: ‘WE MAKE HARD EASY'
How our team’s sharp premise—and sharper motion work—took top honors
When The Studio divided into teams to reimagine our brand, my group—three designers, a copywriter, and me on motion—landed on a simple truth: We make hard easy. Our campaign showcased how we tackle what clients can’t, and my video became the standout asset. Though the full concept wasn’t adopted, the video lived on, shared across our social channels as a snapshot of The Studio’s best work.
Key Details:
• My Role: Motion design lead (team: 3 designers + 1 copywriter)
• Outcome: Panel-voted winner; video featured on The Studio’s social channels
• Tagline: “They ask. We deliver.”
Tools: After effects, Illustrator
Music: "Divergent" by HVRDVR